Webpages may choose to store this information to learn more about you and your interests for marketing purposes. Since your IP address is needed to surf around the web, it can act as a fingerprint of your online activities. With these two pieces of information networks and websites can both route data to you and check that you have permission to access it. Your IP address is made up of a string of four groups of numbers, such as 192.172.33.1, which identifies both the network you are on and the device you are using. Think of this as your address on the internet - a location where you receive mail and other data such as webpages, images, and mesages.
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